Bimby + Roy is the brainchild of two sisters who lived their childhood years in the Fiji Islands ‘one day’ dreaming of owning their own successful clothing label. Fast forward several years (and lots of late nights) later, the label launched and had enjoyed some encouraging initial online growth. It appeared the simplicity and quality of their mix-and-match underwear had really hit a gap in the market.
Everyone who discovered Bimby + Roy loved the product range, but after many failed attempts to engage a digital agency to consistently grow their online sales, they had been forced to rely mostly on word of mouth and ‘organic’ traffic generation. In short, the founders were looking for a digital growth agency that could provide strategy and consistent execution to grow sales at an exponential level.
The solution
The results
Great products, high repeat orders, and an avid customer base. Bimby + Roy had the foundation in place to scale online sales, what was missing was a digital marketing partner that could, put simply, deliver.
Nextwave came on board to do just that. Working closely with the founders, we amplified the Bimby + Roy brand and product range online, ramping up their digital marketing strategies to deliver a constant influx of new customers via major ad platforms and high traffic websites, as well as providing ongoing optimisation of the Bimby + Roy website to get more sales from their existing customer base. Suffice to say, we’re all pretty excited about what’s ahead for this forward-thinking brand!
All you really need to know
12x
Return on Investment
17x
Return on AdSpend
275%
Increase in online sales