It seems like everyone’s jumping on the Pinterest bandwagon. But is the latest social media darling a place for your business?
If you haven’t heard of it yet. Pinterest is a Virtual Pinboard.
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, organize their favorite recipes and much more.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
Many companies — including retailers, media outlines and travel brands — have found a place on Pinterest.
Marketers, though, should be careful not to haphazardly join Pinterest without a strategy. Success on the site is highly dependent on posting visually stimulating, marketing-free content and catering to a mature female consumers.
Startups and small businesses with limited resources should pay particular attention to not getting mistakenly trapped in the time suck that is Pinterest. After all, producing or curating beautiful images can be a full-time job.
Software company Intuit published a helpful infographic to help businesses figure out if Pinterest is right for them. If your business is contemplating joining Pinterest, follow the below guide to help decide whether it’s a smart decision.
For easier reading, find the full-size infographic here.
