Google, confirming reports it had been testing television ad sales, is announcing today it will expand its efforts in the USA with an “automated system for buying, selling, delivering and measuring television ads.”Agencies can upload ads to Google’s system, and then bid auction-style on where the ads will be placed, with different networks, time windows, regions and other categories as options. Google then reports back an aggregate number of interactions and any information about ads being skipped.
Where to next for the media monolith?
