There has always been some discussion as to whether Google pays any attention to the “keywords” meta tag when ranking web pages. For now, that discussion can be put to rest. Today, Matt Cutts, Google’s page ranking head honcho (he refers to himself as the head of Google’s Webspam team) put out a video and several blog posts that state conclusively that Google disregards the keywords tag.”At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking.”
He notes that the “description” meta tag is used to determine what a page is about, and it is also used as the short summary that is part of a web page listing when it appears in a Google search results page.
