1. Don’t lose new visitors
The fan page admin can determine where new visitors to fan pages land, so make sure they land on a welcoming, fun page that provides enough information with a clear call-to-action for them to become a fan. Think of your fan page as a cocktail party. If a neighbor shows up and walks into a room full of people talking a different language and no one greets him, he won’t feel welcome or understand what is going on. But if you greet him at the door and explain that the party is for your French club, he will understand and will perhaps dig deep to find his high school French skills.
Rather than dropping new visitors into the “wall,” which is the default, Toms Shoes brings them to a less cluttered page that reminds them to become a fan and tells them the quick story of Toms Shoes, complete with a short video of a shoe drop. It’s clean, simple, and easy to understand — a welcoming portal (and a noble business concept)
