Expanding on a program that enables video viewers to click on ads related to content they’re watching, YouTube’s “click-to-buy” ad program will now be available in Germany, Spain and the Netherlands.
The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs featured in music videos on YouTube, for example. Purchasing icons currently include Amazon, iTunes, EMI and Electronic Arts.
In an announcement made Wednesday, YouTube claimed such ads helped boost sales of Monty Python DVDs “23,000%,” pushing the series to No. 2 on Amazon’s list of Movies and TV bestsellers. Monty Python launched a YouTube channel last November, a month after the click-to-buy program launched.
