Nextwave Media - Creative Internet Solutions

Tonight Google launched its long-awaited presentations tool as part of the ghastly named Docs & Spreadsheets suite. But smartly the company has simultaneously changed the name of Docs & Spreadsheets simply to Google Docs. It could equally have been changed to “Google Office,” however, which the presentation software now appropriately completes.

Google Docs and Spreadsheets

After taking it for a test drive, it wont be replacing Powerpoint or Microsoft word for me for a while yet. It can handle basic tasks but lacks the options of the existing Microsoft products. It is an interesting start though for Google, and knowing them it will only get better, perhaps of a big concern to Microsoft is the fact that Google “Office” produts are all free.

After a period of beta testing Google is rolling out AdSense for Mobile in 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan. Much like AdSense on the desktop, it’s aimed at publishers and site owners and intended to extend Google ad penetration farther into the mobile Internet.

The idea here is that available monetization will encourage mobile friendly site development. There are a number of other mobile ad networks (with more on the way), including Third Screen Media (owned by AOL), Medio’s MobileNow network, Yahoo Mobile Ad Network, Ad Mob, Enpocket (bought today by Nokia), among a few others.

Could your website be easily transferred to a mobile friendly format, would it justify the cost?