Google search goes universal
Category: google
In a revamp of its industry-leading Internet search engine, Google Inc. today introduced a “universal search” application that blends video, images, news, books, and local search results.
People searching for “I Have A Dream,” for example, will not only be able to get information about the Rev. Martin Luther King’s famous civil rights speech, but also view a video clip of the speech and scroll through books about King’s speech on Google’s search pages.
“Let’s face it,” said Marissa Mayer, the Google vice president for search results and user experience, when people type ‘big wheels races’ into Google, they want to see some action… They want so see some crashes.”
The new universal search application, meant to drive more traffic to Google products like its YouTube video clips, is the most radical of several innovations rolled out at a press briefing at the company’s headquarters.
