By now most people know about Google Adwords, and to a lesser extent Yahoo’s own Contextual Ad service they purchased off Overture.
The problem at the moment is many niches are beginning to show major saturation in contextual advertising. While this is great for the online advertising economy in general, lack of competition is causing price hikes, pushing many of the smaller operators out of the game.
Quigo offers its advertisers the ability to choose which sites their ads are displayed on.
Not all websites are run equally and a top tier site with hundreds of thousands of visitors might be more appropriate than a small blog website depending on the product or service offered.
The key though is choice, which is very important when you want to fine tune your results even more than Google and Yahoo allow, particularly when dealing with gargantuan budgets from the big players.
